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Helpcenter - Sellers on Lazada

Sellers on Lazada

You can now view information about Seller’s on Lazada from the Seller profile tab available on Seller pages. It includes Seller size (Seller size), the time a Seller has been selling on Lazada (Time on Lazada), the timeliness of a Seller in getting your orders ready to be picked up by Logistics providers (Shipped on Time) and ratings and reviews of the Seller and products.


Tooltips beside each of these Seller information is available to help you understand the data displayed.

Seller information

Seller information is also available on product pages. Seller name, rating, size and time on Lazada is displayed.

Seller Ratings

Seller rating is based on actual Seller's performance: a combined score of delivery time, cancellation and returns.

Seller Locations

This refers to the location that the Seller has registered their business.

Seller Main Category

This indicates the main category a Seller conducts their business.

A Seller who has less than 50% of sales in a single category will be classified as multi-category Seller.
Seller is assigned a main category based on unit sales in the last 28 days.
This is updated weekly.
Example 1: A Seller with 50% or more of sales in Mobiles and Tablets category and 49.9% sales in Baby and Toddler will be classified as Mobiles & Tablets seller.
Example 2: A Seller with 49% in Baby and Toddler, 49% in Mobiles & Tablets will be classified as multicategory Seller
Seller Size

Seller size is determined by the number of items a Seller sold in the last 28 days. Sellers are ranked within their own category. This is updated weekly.

Time on Lazada

This indicates the time a Seller has been selling on Lazada. It is from the date the Seller first lists the first product.

Shipped on Time Tooltip

Shipped on time measure the Seller’s ability to get the package ready for pick up by logistics provider within the agreed time period. Example: A Seller who has managed to get 9 out of 10 orders ready for pick up on time will have a Shipped on Time score of 90%. It is calculated based on the last 28 days results. Sellers are compared within their own category. This is updated weekly.

It is part of the total estimated delivery time which is the sum of several steps in the order process. This part of the order process is managed by the Seller. See below for an overview of the steps it takes for an order to reach you from the time you place an order.

Order Cancellation Rate

Order cancellation rate measures the frequency a Seller initiates an order cancellation due to Seller's inability to fulfill an order. This could be due to reasons of stock availability amongst others. A 2% cancellation rate would indicate that 2 out of 100 orders the Seller received was cancelled by the Seller. The calculation is based on 28 days results and updated weekly.

Seller and Product Ratings and Reviews

Your feedback is important to us and we are always looking for ways to improve and serve you better. To review Sellers or products from past orders, visit My Reviews section within My Account.

Seller ratings and reviews are provided by Customers who have bought from the Seller whilst guests reviewers are accepted for product ratings and reviews.

Customers select positive, neutral or negative rating for Seller ratings and 1 to 5 stars for product ratings. Customers are also able to leave a review so as to share their experience about the Seller.

Seller and Product Ratings and Reviews

Reviews are displayed on both product pages and seller profile pages.

Your reviews are important to us and other customers shopping on Lazada. Thank you for helping us serve you better.

Positive Seller Rating

Positive Seller Rating is based on % total positive ratings divided by total ratings received by a Seller. Only Customers who have bought from the Seller can provide this rating. This is updated daily.

Official Stores

An official store badge indicates that the Seller is the brand (trademark) owner itself or possesses exclusive authorization from the brand owner to distribute their brand’s products. This guarantees that the products are 100% authentic and are duly registered, if so required.