Li-ning is a Chinese company that specializes in manufacturing sporting goods and athletic shoes merely because its founder was a former Chinese Olympic Gymnast. Ever since its foundation in 1990, the company had been known as one of the best manufacturers of sports shoes and other sport equipment specifically catering to the needs of the athletes playing the game of running, basketball, badminton, football, tennis and fitness. But the special products under such brand name fall on the area of badminton, creating high quality products of the game such as shoes, apparels, badminton rackets and shuttlecocks.
Through the years, the company had recorded its ups and downs in terms of awards, achievements, financial issues that included profit and revenues. Nonetheless, the brand still stands today as one of the biggest supplier of sporting goods in China, and is currently reaching the market of neighboring countries. In fact, last April 2012, Li-ning was awarded the highest distinction of “Outstanding Contribution to Quality Standardization Award” an evidence that the company truly creates the tradition of sportswear for the needs of the athletes.
By standing with the company’s slogan of “Make the Change,” Li-ning shoes is one of the recipient of this brand’s approach in creating its products. The brand’s line of sports shoes extends from running, badminton and basketball shoes that had been endorsed by athletes that had participated in the Olympics thus rendering these items of good quality. Their running shoes extends from lightweight to high cushioning that are divided by different colors. These shoes are versatile enough to also fit as footwear in playing badminton. While their basketball shoes are known for their breathable design and soft and flexible cushioning for a more comfortable wear.