Li-ning: Creating the Tradition in Sports Wear
Li-ning is a Chinese company that specializes in manufacturing sporting goods and athletic shoes merely because its founder was a former Chinese Olympic Gymnast. Ever since its foundation in 1990, the company had been known as one of the best manufacturers of sports shoes and other sport equipment specifically catering to the needs of the athletes playing the game of running, basketball, badminton, football, tennis and fitness. But the special products under such brand name fall on the area of badminton, creating high quality products of the game such as shoes, apparels, badminton rackets and shuttlecocks.
Through the years, the company had recorded its ups and downs in terms of awards, achievements, financial issues that included profit and revenues. Nonetheless, the brand still stands today as one of the biggest supplier of sporting goods in China, and is currently reaching the market of neighboring countries. In fact, last April 2012, Li-ning was awarded the highest distinction of “Outstanding Contribution to Quality Standardization Award” an evidence that the company truly creates the tradition of sportswear for the needs of the athletes.
The Efficiency and Versatility of Li-ning Shoes
By standing with the company’s slogan of “Make the Change,” Li-ning shoes is one of the recipient of this brand’s approach in creating its products. The brand’s line of sports shoes extends from running, badminton and basketball shoes that had been endorsed by athletes that had participated in the Olympics thus rendering these items of good quality. Their running shoes extends from lightweight to high cushioning that are divided by different colors. These shoes are versatile enough to also fit as footwear in playing badminton. While their basketball shoes are known for their breathable design and soft and flexible cushioning for a more comfortable wear.
Why Choose Li-ning?
- The brand is a known manufacturer of sporting apparels and other goods
- They produce high quality sportswear specially their sports shoes
- They offer affordable prices despite having high quality products
- They cater to various areas of sports with different products
- Types: Shoes available from Li-ning are running shoes, basketball shoes, and casual shoes
- Uses: Li-ning’s line of running shoes are versatile to be used as badminton shoes also, while their models of basketball shoes have designs and functions specific for basketball game only
- Features: Most of the brand’s sports shoes come in rubber outsole with flexible cushioning and mainly focusing on comfort while using. While their basketball shoes are famous for anti-slip and breathable designs and are versatile to be used on wood tiles and cement courts
- Consist of: They offer backpacks, handbags, tank tops, sweaters, shorts, caps and jersey shirts
- Material: Most of Li-ning’s line of apparels and bags are made of polyester material for protection against wetness
- Features: The most noticeable feature of these products is the brand’s logo in front of each items. The line of their bags showcase number of compartments and pockets, 2-way zipper and adjustable shoulder straps
- Types: Badminton equipment available are badminton rackets, shuttlecocks, strings, racket bags and shoes
- Models: Popular models to check out are the Classic shuttlecock, Champ shuttle cock, Flame Racquet, Aeroflo Racquet, Windstorm Racquet, and Rocks Racquet
- Features: Most of their badminton rackets are made of carbon fiber for lightweight but still durable design and showcase different string tensions. While their badminton shoes are made with a focus on cushioning and lightweight designs.