After an unsuccessful attempt at finding a perfect watch that echoed his personal style, Chad DiNenna together with Andy Laats, both in the action sports industry, founded Nixon. Nixon is an American brand established in 1998 in Encinitas, California. Focusing on team-designed, custom-build products they were first introduced in the market via independent retailers including surf, skate and snow shops. From their humble beginnings Nixon products are now sold in 80 countries worldwide.
What started out as a frustration at the lack of quality watches that identifies with one’s personal style, Nixon eventually ventured out into selling other products. The brand now also sells apparel, accessories, headphones, portable speakers and of course wristwatches. Not only does Nixon produce products that reflect your personality they also deliver quality products. So if you are looking for a watch or apparel that represents you, Nixon is the brand for you.