Since they launched in 2010, Xiaomi is one very few companies that have achieved crazy success in such a short span of time. They have set incredibly high standards for electronic startup companies all over the world. In the Chinese language, ‘Xiaomi’ is literally translated into ‘small rice’, which is a cute and fitting name that represents the company’s humble beginnings into the giant they are now. ‘Mi’ is also an acronym for ‘mobile technology’ to symbolize the era the Xiaomi is trying to conquer. In addition, ‘Mi’ stands for ‘mission impossible’, acknowledging the tough times and challenges Xiaomi has overcome in their road to success. Formed in Beijing, this Chinese electronics heavyweight started as a smartphone manufacturer but has soon expanded into a variety of consumer electronics. Driven by the idea of affordable technology, the founders of Xiaomi aim to produce high-quality hardware, software and internet devices for their expanding community of loyal customers.
Although they are best known for their smartphones, Xiaomi has dipped their toes into the exciting area of cameras and photography. Specially made by a company called Xiaoyi, Xiaomi’s camera products include Xiaomi Camera Malaysia and a whole range of Xiaomi camera accessories. However, the best-selling camera product from Xiaomi has to be the Xiaomi Yi action camera. Taking inspiration from the GoPro, the Xiaomi Yi action camera is a lightweight and compact device you can take anywhere. It fits snugly in the palm of your hand or in your pocket when you are done using it. Perfect for outdoor activities and traveling, the Xiaomi Yi action camera lets you take photos and videos in high resolution without the bulk and the hassle. Connect this camera to its custom app which is downloadable on smartphones and tablets. This lets you customize the camera’s settings straight from your device!