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Veimia – designed specifically for women with larger busts, aiming to help Asian women with fuller figures feel comfortable and confident expressing themselves. The brand's founder, Mia, as a woman with a larger bust herself, often encountered problems such as difficulty finding suitable bras, her full bust attracting unwanted attention, experiencing pain during exercise, and feeling self-conscious about her figure in clothing. She always hoped to find lingerie that was both comfortable and aesthetically pleasing, and that could flatter her figure. Based on her own experiences and her understanding of the needs of other women facing similar issues, Mia founded Veimia. As of 2025, Veimia has over three million loyal customers.