The wearable technology for fitness is supposed to be a proper device that can be used by anyone, however, the numerous brands that market them for athletes and fitness buffs kind of isolated the devices to be exclusive to these target audience. Fitbit fixes this by releasing a slew of equally capable smartwatches and fitness trackers that are colorful and designed well, fitting the general target market quite well. The result: fitness devices and wearable tech became widely popular and used by everyone. Still, the brand maintains all of the required functionalities and specs that made the tracker technology possible. They have also expanded them with a bunch of new features and functions to fit the current devices that we have today.
The Fitbit group did initially start as a group devoted to adventurers and athletes. However, as the market could benefit with their devices, they soon expanded to promote watches and trackers to be used by most people. Among the features that the trackers possessed include the heart and sleep monitors, step tracker, distance calculator, and any other sub-devices that can give the user numerical values that will improve their training. The Fitbit wearable also had useful features that allowed the watch to be more than a fitness tracker, but a companion device, such as the GPS, compass, and the standard watch function. Overall, the devices made by Fitbit shows how well does this device contribute to the right functions for training. Still, the availability of this device for other people is something to be proud of.